E-Book Wars

If you’re hooked (like us) on Amazon’s Kindle e-book reader, you’ve probably noticed that book prices have gone up a bit since Amazon caved into most publishers’ demands that the giant retailer work on commission – so called agency pricing – rather than setting its own prices. The publishers’ logic seems a bit of a stretch: they worry that Amazon’s preference for pricing low to build market share would undermine the traditional book business, and ultimately create monopsony power for the e-book retailers. Looks a lot like predatory pricing models – models that look OK until you do focus on how, in practice, the predator could ever hope to make a buck on the deal. Check out Brookings economist Donald Marron’s analysis for a hard look at the issue in antitrust terms.





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